The St. Louis rams evolved from the Los Angeles rams, but the franchise originated in Cleveland. There first year in NFL in 1937 they wore red and blue but there colors were too close to other NFL teams. So after a year or two the yellow and blue came in. They really embraced the yellow. They were; you know ahead of their times to be bright, bold and beautiful. Fred Gerick had the idea for the rams' horns .He painted one on one helmet and the owner paid Gerick a dollar for each helmet to paint the whole team.
They were a glamour team in pro football when there wasn't as many glamour teams and you just had this hoard of celebrities.
In the 1960's the rams got a new stadium along with a whole new look. This guy's took the simple blue and white and made it intimidating. It was a very neat clean look but the fans missed there yellow; it wasn't the rams without the yellow.
In the 1970's, the ram's management ordered a new uniform fan design contest which led to the revival of the yellow with some modern design elements. When they went to Los Angeles they were marketing themselves as a show. When they went to send Louis they had to rebrand themselves, they were moving into a new facility. Keeping their traditional colors but all of a sudden they came up with this new glamour colors. They were back to being a show team again.
But then in 2000 fresh out of a super bowl win. It all fittingly turned to gold. Gold spoke of their success of their franchise. And it really was a great show. IF you were a rams fan, you really wanted to watch them again. Stan Kroenke; the owner and chairman recently moved the team back to Los Angeles. So if you didn't know, now you know; the rams are back. Blue and gold they are not just colors they are charisma.
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